BRANDS

“Distinct by design.
Connected by structure.”

SW STUDIOS develops two own brands: EIGHTYFIVE and BUROCS. They are deliberately positioned apart.

EIGHTYFIVE is the premium, expression led label, combining luxury and street culture.

BUROCS is the commercially positioned counterpart: trend led, accessible and designed for a younger market across women’s and men’s fashion.

Both brands are managed with a clear focus on product, audience and distribution.

Together, they cover different price points, aesthetics and buying occasions without blurring their identities.

Their sales models remain distinct: BUROCS is the group’s only brand offered through B2B and wholesale.

“An expression of vision.”

EIGHTYFIVE was founded in Germany in 2011. Developed from a multi-brand retail background, the label began with the idea of translating distinct creative perspective into clothing.

The brand sits between luxury and street culture. Its collections are shaped by strong silhouettes, carefully selected materials and close attention to detail. Art, music, sport and contemporary culture inform the work, but the result is filtered through a consistent EIGHTYFIVE point of view.

EIGHTYFIVE uses clothing as a form of expression, designed for people who want a clear visual identity rather than anonymous essentials. The label is sold through its own online store and selected retail channels.

VISIT EIGHTYFIVE

“Fashion in step with the market.”

Burocs was founded in Germany in 2016 as a fashion brand for a young, style-conscious audience.

The label offers women’s and men’s collections and translates current trends into wearable products at accessible price points.

Its approach is market-oriented and fast-moving. Short development cycles allow Burocs to react to changes in silhouettes, colours and demand, while clear fits and everyday usability keep the collections easy to understand and combine.

Within SW Studios, Burocs takes the broader commercial position.